ROUND/BRILLIANT
This classic cut is the first choice for those who are stylish, confident, and loved by all. The most popular shape, the round cut diamond represents over two thirds of all diamonds sold. They have 57 facets, or cuts, all of which are triangular or variations of triangles. Symmetry gives it sparkle.
EMERALD/FANCIES
An emerald cut is perfect for someone who is bold, comfortable in their skin and loves adventure. This stone has only parallel facets and gives less return of light or sparkle to the eye than brilliant cuts. They are non-round styles that traditionally have 57 facets.
MARQUISE
A marquise design is for a rare beauty, who is discerning and timeless. This brilliant-cut stone is shaped like a boat, eye or a football. Despite their dramatic look, marquise cut diamonds are rarely seen in engagement rings.
OVAL
Traditional with a twist, the oval cut is ideal for someone stylish who lives life to the max. The cousin of the marquise, this stone has rounded rather than pointed ends. They are fashionable and can look larger than a round diamond.
RADIANT
The radiant cut is favoured by those who love to sparkle and are the life and soul of the party. Similar to the emerald cut, but features both straight faceting, triangular faceting and tapered corners. Like other intricate shapes, radiant-cut diamonds demonstrate more colour than round brilliants.
PRINCESS
Contemporary with an edgy twist, this cut suits sharp-shooters and sassy folk about town. Typically a square-shaped stone with sharp corners and straight and triangular facets. Whether it’s cut with a square or rectangular profile, the princess cut is the ultimate in variation.
PEAR
A striking choice for someone elegant, fashionable and perfectly polished. This brilliant stone, in the shape of a pear with one pointed shoulder, is also known as a teardrop diamond. It is a combination of the round brilliant cut diamonds and the marquise diamond.
CUSHION
Perfect for an old-time, glamorous romantic, this cut suits those who like a vintage vibe with plenty of timeless appeal. A square or rectangular-shaped stone popular in estate jewellery, this stone has straight faceting designed to slope like a cushion. With rounded corners, it has 58 brilliant-style facets.
TRILLION
This cut is ideal for someone who likes to make their own path in life and isn’t afraid to stand out from the crowd. A triangular-shaped brilliant stone, it comprises three equal sides and 31 or 50 facets depending on whether the diamonds are used as solitaires or accent stones.
BAGUETTE
Subtle, yet no less stunning for it, this cut is the choice of those who like to stay low-key yet super classy. These stones typically have 17 step cut facets and are often tapered and used as accent stones on either side of a large centre stone. It is a thin, elongated, rectangular-shaped diamond.
